Final graduation project for my Graphic Design program at BCIT. The brief required to develop a campaign for a non-profit organization to tackle specific communication goals, the final product included a campaign report as well as campaign strategies.
The project started by doing extensive internal and external research to identify the campaign goals. During this stage I was able to identify the target market that would enjoy volunteering at Vancouver Co-op Radio and a series of communication strategies to reach them.
Community values are the center of the campaign, and by creating a virtual and physical space where the volunteers can spend their time while learning, supporting and having fun with each other.
My main challenge was to integrate the wide variety of broadcasters volunteers into one umbrella. Diversity and representation were the key words and I tried to emphasize this on all my items while unifying them all under one community that is Vancouver Co-op Radio.
